The IFIC 2012 "Consumer Perceptions of Food Technology" Survey explores U.S. consumers’ perceptions of various aspects of plant and animal biotechnology, as well as sustainability and new and emerging technologies such as nanotechnology. Formerly the "IFIC Survey of Consumer Attitudinal Trends toward Food Biotechnology," this year's survey is the 15th in a series conducted since 1997.



IFIC commissioned Cogent Research of Cambridge, MA, to conduct this quantitative assessment of U.S. adult consumer attitudes toward food technology from March 7 to March 19, 2012. The survey had a sample size of 750 and the data were weighted on marital status, income, gender, race, education, age, and region to be nationally representative.