The WTO dispute resolution body (DSB) is coming under increasing strain because some member states that lose cases, often the WTO's wealthiest members, fail to fully implement the dispute rulings. Non-compliance undermines the credibility and viability of the WTO's rules-based multilateral trading system.

IATP proposes developing countries consider using a new strategy to ensure compliance: cross-retaliation within the WTO system. Under this approach, winners would be able to force implementation by suspending commitments to WTO agreements not named in the dispute. This is allowed in theory, but has not yet been tested in practice,