by
Jeff Howe, Dovetail Partners
Over the past 15 years significant strides have been made at both ends of the wood products channel: in the forest with certified forestry improving forest management practices, and in the marketplace with a growing number of well-defined green purchasing guidelines and certification programs. There is no question these developments have made a difference in both the forests and in the stores. So, a relevant question is, are we there yet? Have we achieved sufficient progress to make the concept of sustainability, sustainable?