Shifts in the marketplace toward more environmentally friendly products are happening because larger institutional buyers are demanding it. By working with local governments, hospitals, schools and large businesses, civil society groups are expanding markets for greener production and products.
The Mainstreet Media Project has put together a wonderful hour-long show on green purchasing. It features Chris Geiger (who discusses what the City of San Francisco is doing in green purchasing and non-toxic pest management), Gary Cohen (co-director of the coalition Healthcare Without Harm, of which IATP is a member) and Dean Edwards (of Kaiser Permanente).
Also on the show, IATP's David Wallinga, M.D., discusses the role of local food purchasing by larger institutions to help spur demand and meet healthier food objectives. You can listen to David's interview or the whole show.