An FSC public awareness campaign has begun in the
Netherlands. This yearly campaign is run to increase
Dutch consumer recognition of the FSC brand, and the
support and purchase of FSC wood and paper products.
On completion of the campaign, a market survey testing
brand recognition of the FSC trademark will determine
whether there is an increase from the current recognition
of 55%.
The campaign will run until the end of May during the
'gardening season', a time in which consumer products,
namely garden chairs and furniture, can carry the FSC
trademark.
The campaign was launched with a press event in the
Dutch parliament square at The Hague on March 29th. An
FSC-tree house was offered to Mr Balkenende, the Prime
Minister, who unpacked it with the help of school children
dressed in tree suits. The event was a success and
received a lot of media interest including from national TV.
An important part of the campaign is a consumer reaching
web-game, musical chairs. Through flyers, electronic
mailings and banners on FSC partner websites, people
are inspired to invite their friends and colleagues to visit a
specially developed website to 'dance for the preservation
of the forests'. FSCs main goals are briefly explained on
this website (www.fscstoelendans.nl). There are prizes to
be won, including a holiday for two at an FSC certified
forest in the Czech Republic.
FSC campaign is of great importance to partners, especially
retailers through providing printed marketing material.
These include advertisements, posters, ready to use
articles, flyers about the webgame and banners, which is
also available digitally for own production.
The DOEN Foundation, the Ministry of Housing, Spatial
Planning and Environment, and the Ministry of Foreign
Affairs are supporting the campaign.FSC News + Notes
